Market and trend research for retail and public space
Analyse externer Effekte in ruralen Gebieten | Markus Obermair
Featured Work
Market research in public space
Analysis of external effects in rural areas
Can an unmanned grocery make rural town centres more attractive?
Market research in public space
Evaluation of attractiveness enhancing measures.
General attitude towards public space. General purchasing behaviour in public spaces. Evaluation of planned measures: Image / importance / attractiveness / psychography / future behaviour.
Trend research
Trend: Servitisation
Consumers expect more quality, digital support, security, efficiency and flexible availability of products as well as shopping experiences with all senses.
Trend research
Trend: Environment
Consumers have sustainable purchasing motives and expect to be able to consume sustainably, transparency in terms of origin and sustainable mobility alternatives.
