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Applied Projects

Research

6Ps as the basis for an evaluation of the in-store customer experience
Skalenentwicklung zur Messung der Instore Customer Experience
Development of a store check
Motion profile as the basis for developing a VM concept
Development of a VM concept based on Gestalt psychology
Non-purchasing motives in cooperative stores
Survey of non-purchasing motives in cooperative stores

Implementation

Evaluation of the in-store customer experience based on the fundamentals of gestalt psychology
Measuring the in-store customer experience
Conducting and analysing store checks
Detail from the VM concept
VM-Guideline
VM concept based on consumer behaviour
Deriving recommendations for action
Recommendations for action

Realisation

Realisation of the In-Store Customer Experience at the POS
Realisation of the In-Store Customer Experience at the POS
Shop layout | POS marketing | Analogue and digital touchpoints | VM concept |...
Practical workshop on merchandise presentation
Seminars and workshops
Theoretical foundations and practical implementation